BIRD is an initiative of nonprofit PlanetRead and the Indian Institute of Management, Ahmedabad (IIM-A), working to increase reading literacy in India at population scale, especially among girls and women. India has an estimated 400 million fluent literates, but also 275 million illiterates and 600 million “literates” who cannot read simple texts. BIRD’s vision is for every Indian to be a fluent reader. This vision is built around a core innovation - Same Language Subtitling (SLS). Our mission over the next five years is to implement SLS on entertainment television and streaming content already watched by a billion viewers in India. This makes SLS arguably one of the world’s largest, simplest, and most cost-effective literacy solutions.
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